What Are Wedsy Tags and How Do You Use Them?
JordanIf you’ve ever built a separate version of your invite for evening guests, you’re not alone. It’s one of the most common things couples do when they first start building their digital wedding invites on Wedsy — duplicate the whole thing, strip out the ceremony details, tweak a few lines, and hope both versions stay in sync when something changes. It works, just about. But the moment you update your venue address or change the reception time, you’re doing it twice. And it’s very easy to forget.
Tags were built to solve exactly this. One invite. Different content for different guests. No duplicating, no juggling versions, no last-minute panic when something changes.
What Are Wedsy Tags?
Tags are custom labels you apply to your guests. You can create as many as you need — there’s no limit — and name them whatever makes sense to you. “Full Day”, “Evening Only”, “Out of Town”, “VIP Table”, “Kids” — entirely your call.
Once a guest has a tag, you can control which parts of your invitation they see. Each content block in the invite editor has its own visibility settings. You decide which tags can see it and which cannot.
The design stays completely consistent for everyone. Your fonts, colours, photos, and layout are identical across the board. The only thing that changes is which information each guest actually sees when they open their invite. To everyone who receives it, it looks and feels like a personalised wedding invitation made just for them — because in every practical sense, it is.
A Worked Example
You have full-day guests and evening-only guests. Full-day guests need to see the ceremony time, the church address, the order of service, and the FAQ about the wedding breakfast. Evening guests only need the reception venue and the evening timings.
Without tags, you’d build two invites and maintain both. With tags, you build one. Tag your full-day guests as “Full Day” and your evening guests as “Evening Only”, then set each content block to show only to the relevant tag. Both groups receive the same beautifully designed invite — they just each see exactly what’s relevant to them.
If you later change the reception start time, you update it once. Both versions reflect the change immediately.
How to Set It Up
Step 1: Create Your Tags
Tags are created inline rather than in a single dedicated section. Wherever tags appear across Wedsy — on a guest profile or in the content block visibility settings — you’ll see the tag interface right there. Just type a new tag name and it’s created immediately.
Keep names simple and consistent, because you’ll be selecting them regularly throughout the editor. “FD” might feel quicker to type than “Full Day”, but a few weeks later it’s harder to remember what it means. Clarity now saves confusion later.
Step 2: Apply Tags to Guests
Open a guest’s profile and assign them the relevant tag or tags. Guests can hold more than one tag if needed — useful if, for example, a guest is both a full-day attendee and travelling from out of town. You can do this individually or in bulk when managing a larger wedding guest list.
Step 3: Set Content Visibility in the Invite Editor
Open your invite in the editor and click on any content block. In the block settings, you’ll find a visibility option. You can set a block to show only to specific tags, or to hide from specific tags — whichever approach is simpler for that piece of content.
Work through each block where the content differs between your guest groups. Once that’s done, your single invite is doing the work of several.
More Ways to Use Tags
The full-day versus evening split is the most common use case, but it’s far from the only one.
Out-of-Town Guests
Show a dedicated accommodation block only to guests who are travelling from further afield. Include nearby hotel recommendations, transport links, and directions that local guests simply don’t need. It keeps the invite clean for everyone while making sure those guests have everything they need.
Wedding Party and VIP Guests
Create an exclusive FAQ block for your bridal party covering things like arrival times for photos, where to get ready, or who to contact on the day if something comes up. No need to send a separate document — it’s all right there in the invite, visible only to the people it’s relevant to.
Local Knowledge for City Weddings
Planning a wedding in a city? Tag certain guests to show them a curated list of bars or restaurants worth visiting the night before or the morning after. It’s a small touch that guests genuinely appreciate.
Families with Children
Show information about children’s meals, activity packs, or quiet spaces only to guests who are bringing kids. Saves everyone else from scrolling past content that doesn’t apply to them.
Tags give you a huge amount of flexibility without ever compromising how the invite looks or feels.
Controlling Plus-One Options with Tags
Tags also control whether a guest sees a plus-one option on their RSVP at all. This is separate from hiding a content block — it determines whether the option appears for that guest in the first place.
Here is how it works. When you configure a tag, you can specify whether guests carrying that tag are offered a plus-one. If the option is turned off for their tag, they won’t see it on their RSVP form. There is no awkward omission or confusing blank space — it simply isn’t there.
A practical example: your evening guests are not being offered a plus-one, but your close family are. Assign evening guests a tag with the plus-one option disabled. Assign close family a tag with it enabled. Both groups see an RSVP form that looks entirely appropriate for them, with no manual intervention needed for each individual guest.
This is particularly useful if you have a mix of guests where the plus-one rule is not consistent across the whole list. Rather than trying to manage it guest by guest, you set the rule at the tag level and let Wedsy handle the rest.
How Tags Are Delivered
There are two ways a tag gets applied when a guest opens their invite.
Direct Email Delivery
When you send an invite directly to a guest via Wedsy, the tag associated with that guest is automatically embedded in their personal link. They click it, their tag is recognised, and they see the right content. Nothing extra to set up on your end once the guest is tagged.
The ?tag= URL Parameter
If you are sharing an invite link manually — by copying and pasting it into a message, for example — you can append a tag directly to the URL using the ?tag= parameter. For example:
https://yourinvite.wedsy.co/?tag=Evening+Only
Anyone who opens that link will be shown the content set for the “Evening Only” tag. This method is useful when you are sharing links in bulk, through a WhatsApp group, or anywhere outside of Wedsy’s direct email sending tool.
Both methods result in the same experience for the guest. The difference is simply in how the link reaches them.
A Quick Reference
To pull it all together:
- Tags are custom labels applied to guests
- Visibility settings on each content block control what each tag can see
- Plus-one availability on the RSVP is also controlled at the tag level
- One invite serves all your guest groups — no duplicate versions required
- Updates made to shared content apply everywhere, instantly
If you are currently managing multiple versions of your invite and finding it difficult to keep them in sync, switching to a tag-based setup is worth the short amount of time it takes to configure. Once it is done, the invite manages itself.
If you have questions about setting up tags or run into anything unexpected, the Wedsy support team is on hand to help.
Co-founder of Wedsy. Jordan leads platform development at Wedsy, building the tools that make digital wedding invitations actually work the way couples need them to.